About Us
Real Media is a leading advertising concessionaire in Out of Home (OOH and DOOH). We operate nationwide through the acquisition, installation, and commercialization of advertising installations. Through the constant development of new assets and skills, we have become a reference point in the Advertising Planning of OOH campaigns for the most important and prestigious communication agencies, media centers, and national and international brands like Paramount+, Universal picture, Amazon e Peugeot.
Vision
We have many new goals every day, but our priority remains the client. The satisfaction and success of a well-executed campaign are the motivations that drive us to improve every day. It was that way yesterday, it is that way today, and it will be that way tomorrow.
Mission
We are a constantly evolving company, a reality that moves quickly in the present to anticipate the future. We were born with the desire to create and stand out for our originality, passion, and professionalism.
After more than 20 years of experience, we can offer the maturity of those who deeply understand the market in which they operate, but our eyes still dream and are filled with the enthusiasm of those who have just started their first journey. We have big dreams, but we like to touch them and see them realized. It has been that way so far, and we do not intend to stop.
- MAXI BILLBOARDS
- MEDIUM FORMAT
- STREET FURNITURE
-
SPECIAL ADV
STRUCTURES
- DIGITAL LEDWALL
- BILLBOARD POSTERS
- ADVERTISING MURALS
- DIGITAL LEDWALL
- MEDIUM FORMAT
- MAXI BILLBOARDS
- BILLBOARD POSTERS
- STREET FURNITURE
- SPECIAL ADV STRUCTURES
- ADVERTISING MURALS
Case History
The Circle
In a technological and futuristic setting, THE CIRCLE is born. The “Fabbrica del Vapore” becomes the perfect location to inaugurate this absolute novelty in the world of digital out of home (DOOH), the first immersive traveling advertising installation.
In the center of the square, emerging DJs and icons of the national and international dance scene ignited the FDW, Milan design week.
The “Fabbrica del Vapore” is our first experiment and starting point for a new form of business related to events, festivals, and fair spaces worldwide.
The Gallery Adv
The Gallery is a futuristic installation composed of state-of-the-art LED walls that entirely cover the two vertical walls and the ceiling of the pedestrian walkway between Santa Maria Novella and the Duomo of Florence, used daily by thousands of people.
The final result is indeed an innovative and unique immersive experience in the world, capable of exciting and engaging with an installation that goes beyond normal advertising planning and opens a pioneering and revolutionary path in the DOOH Advertising sector. High-resolution images and 360° immersive audio.
From the very beginning, The Gallery has generated great interest in the creative communication of major international brands, film studios, automotive companies, and large food industry brands. It has led to multiple collaborations with digital artists such as 3D, XR, and VFX.
- Over 60,000 daily visitors
- 9k resolution
- High-impact 3D content
- 360° spatial audio
- The first LED wall advertising installation that is also a tourist attraction
- Google geolocation
Maxi Billboard in Piazza del Duomo, Florence
Passing by the historic center of Florence, between San Giovanni Square and via dei Calzaiuoli, right in front of the Baptistery and the Florence Cathedral, it is possible to see one of our maxi billboards, located right at the point of greatest concentration of the city’s tourist flow. That scaffolding, however, hides much more than just a “simple” advertisement.
For years Real Media has been committed to supporting and promoting initiatives aimed at protecting the Italian artistic heritage in order to preserve beauty in a responsible way. Where you see the advertisement, there is therefore a much broader restoration project involving three buildings that differ both in terms of age and architectural style:
- The Bigallo Museum and its Lodge, built in the fourteenth century in the Gothic style.
- The Palace of San Giovanni Square which includes two portions belonging to the Bigallo Museum, both in neoclassical style.
- The Palace in via Calzaioli which, with its tower conformation, first stands clinging to the Bigallo Lodge and then overlaps it for the last two floors.
The restoration interventions of the numerous frescoes and marbles present on the facade, currently in progress, foresee the pre-consolidation of the color, the dusting, the extraction of salts, the mechanical removal of the old grouting or of portions of unsuitable plaster and the eventual pictorial integration through reconstruction of the areas with pictures and geometric motifs currently not legible.
Lastly, as a further initiative for the city, free guided tours are currently organized, in accordance with the pandemic condition. These are held in collaboration with an art historian, as a guide, so as to offer interested parties a close perception of the ongoing restoration operations.
Now that you know everything behind it, will you watch that advertisement in Piazza del Duomo as before?
