The Gallery ADV

the gallery
the gallery
the gallery
the gallery
the gallery
the gallery
the gallery
dooh
the gallery
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The Gallery is a futuristic DOOH installation composed of state-of-the-art LED walls that entirely cover the two vertical walls and the ceiling of the pedestrian walkway between Santa Maria Novella and the Duomo of Florence, used daily by thousands of people.

  • 25 meters long
  • 30 million pixelsl
  • 200+ sqm of LED wall screens
  • 9k resolution
  • High-impact 3D content
  • 360° invisible audio

An installation that goes beyond normal advertising planning and opens a pioneering and revolutionary path in the DOOH Advertising sector.